RESUME

EXECUTIVE SUMMARY

Highly-skilled Online Marketing professional who loves new technology, open-source tools, and captivated with real-time communication. Particularly implementing social media and online advocacy trends to marketing strategies.

• Dynamic web 2.0 marketing professional with experience using new and traditional media to develop consumer brands, stimulate awareness, loyalty, and drive customer acquisition.
• Expert in digital marketing, e-mail marketing, web-content strategies, inbound marketing, and social media marketing.
• Passionate, flexible, creative-thinker with a relentless problem-solving and entrepreneurial attitude.

EXPERIENCE

MARKETING SPECIALIST

KLATCH COFFEE, INC.

Responsible for developing and coordinating day-to-day internal and external digital marketing communication projects. Lead the development, design, implementation, and editorial direction of company's website, in addition to providing strategic and tactical direction to all online marketing campaigns to support company's business goals and to ensure maximum ROI.

• Provide strategic communication, creative and functionality direction to strategic online marketing efforts.
• Responsible for the creative voice, design and concept (features, navigation, CMS), SEO, development of website.
• Develop email campaigns, to help drive product development/innovation, testing/iterating on current programs and reporting on key performance indicators (KPIs).
• Content creation (written, video and interactive) for company blog, website and social media channels; brand ambassador.
• Measure and report on the effectiveness of online ad campaigns.
• Create and manage digital marketing schedules and communication plans.
• Manage overall roadmap and projects milestones, dashboards and open issues/action items.
• Maintain, update, and publicize social media channels to supplement marketing campaigns.
• Monitor and manage image and reputation within industry community forums and blogs.
• Create sales materials, proposals, RFP responses and presentations, etc.

 

NEW MEDIA DESIGNER

JSA DESIGNS

• Developed visual concepts, mock-ups, final designs and production graphics.
• Coordinated with web developers to implement design elements into code.
• Produced and maintained overall design standards, integrity and consistency for marketing collateral.
• Created company/brand style guides.
• Maintained proper version control and asset management best practices.
• Applied UX best practices across all interactive design projects.
• Contributed ideas for new marketing strategies and projects that help meet goals.

 

TRAFFIC COORDINATOR

KULV

• Organized and coordinated program logs indicating program schedule and air-times.
• Maintained transmitter logs of technical station operation information.
• Managed program records, including title, length and other scheduling information; including program recordings.
• Scheduled promotional materials, public service announcements and underwriting credits.
• Served as station contact to program distribution sources.
• Collaborated with team in planning and execution of on-air fund raising activities.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION, MARKETING

University of La Verne, La Verne, CA
May 2011

BACHELORS OF ARTS, COMMUNICATIONS, MULTIMEDIA

University of La Verne, La Verne, CA
May 2006

SKILLS

• Solid communication, collaboration, planning and presentation abilities; Keynote and Power Point.
• Proficient in desktop publishing applications; Microsoft Word, Excel, iWork, Adobe Photoshop, InDesign, Dreamweaver, and FTP.
• Advanced knowledge of social media applications and best practices; Facebook, Twitter, LinkedIn and Tumblr.
• Great understanding of HTML, XML, CSS, and design standards and accessibility.
• Ability to develop site maps, wire frames, and user experience guidelines.